Love Affair

BMB/The Sweetshop | Smug

Creep created the VFX for the new SMUG campaign, including the liquid simulation and 3D CGI.

Creep delivered full CGI and compositing for Love Affair, a charming campaign for Smug Dairy created with BMB.

Set to a Dolly Parton soundtrack, the film tells an epic love story between oat and dairy milk, brought to life through a series of stylised visual set pieces.

Our work focused on fluid simulation and CG craft - from flying cartons and fully CG pack shots to detailed liquid sims designed to bring the two “lovers” together in a seamless, expressive way.

A technically driven project with plenty of personality, balancing high-end simulation work with a playful, romantic tone.